I've got that certain

“jenny say qua”

I’ve never been one to follow rules. I test, bend, and break them.

Culture isn’t created by colouring inside the lines, and emotional connection is not found without being bold. I focus on what resonates - balancing form with feeling, creativity with technology, and process with product.

Capabilities

Creative Direction

I shape the artistic vision for live shows, events, and products — bridging the gap between an idea and its emotional impact on an audience.

Show & Event Design

Conceiving and directing the full aesthetic experience of live performances, from visual language to spatial atmosphere.

[01] Concept Development & Treatment Writing
[02] Stage & Set Visual Direction
[03] Lighting & Atmosphere Design
[04] Audience Journey Mapping

Product Development

Taking creative concepts from brief to launch — leading cross-disciplinary teams through ideation, prototyping, and delivery.

[01] Creative Brief & Vision Setting
[02] Cross-Discipline Team Leadership
[03] Prototype & Iteration Direction
[04] Launch Creative Strategy

Artistic Voice

Defining and articulating a singular creative identity — for artists, brands, and projects that need to stand apart.

[01] Artist Identity & Positioning
[02] Aesthetic Language Definition
[03] Visual & Tonal Consistency
[04] Creative Manifesto Development

User Connection

Designing the moments that turn passive audiences into active participants — building genuine emotional resonance at scale.

[01] Audience Experience Mapping
[02] Participatory Design
[03] Cultural Relevance Consulting
[04] Fan & Community Engagement Strategy

→ Great creative direction isn't decoration. It's the invisible logic that makes an audience feel something before they know why.

Musical Direction

I lead the musical narrative of live productions — arranging, programming, and directing performances that move people as much as they sound good.

Show Arrangements

Crafting bespoke arrangements that serve the arc of a live performance — built for impact, feel, and technical precision.

[01] Full Show Arrangement & Scoring
[02] Medley & Set Sequencing
[03] Orchestral & Band Transcription
[04] Key & Tempo Adaptation

Musical Narrative

Building the emotional journey of a show through musical structure — from the first note to the last encore.

[01] Show Arc & Emotional Pacing
[02] Genre Blending & Fusion Direction
[03] Transitional Sound Design
[04] Thematic Musical Development

Production & Programming

Producing and programming the technical musical backbone of live shows — from backing tracks to full hybrid setups.

[01] Backing Track Production
[02] Hybrid Live / Playback Setups
[03] Click & Cue Track Management
[04] In-Ear Monitor Mixing

MIDI & Tech

Integrating MIDI systems and hardware into live performance — building reliable, expressive rigs that perform night after night.

[01] MIDI Rig Design & Integration
[02] Hardware & Software Mapping
[03] Live Ableton & DAW Operation
[04] System Reliability & Redundancy Planning

→ Music isn't a soundtrack to a show. When directed well, it is the show.

Content

I create visually striking content at the intersection of technology and art — from realtime generative graphics to cinematic 3D worlds.

3D Animation & VFX

Building photorealistic and stylised 3D worlds, characters, and effects for film, broadcast, and live visual applications.

[01] 3D Modelling & Scene Building
[02] Character & Object Animation
[03] VFX Compositing & Integration
[04] Render Pipeline Management

3D Web Design

Bringing three-dimensional experiences to the browser — interactive, performant, and visually unforgettable.

[01] WebGL & Three.js Development
[02] Interactive 3D UI/UX
[03] GLSL Shader Writing
[04] Performance-Optimised 3D Web

Realtime Graphics

Designing and operating realtime visual systems for live events, broadcast, and installations — where latency is zero and quality is uncompromised.

[01] Realtime Visual System Design
[02] Live Event Graphics Operation
[03] Generative & Procedural Visuals
[04] Broadcast & Streaming Graphics

Creative Tooling

Selecting and deploying the right tools for the creative challenge — from industry-standard pipelines to experimental workflows.

[01] Cinema 4D / Blender / Houdini
[02] After Effects & DaVinci Resolve
[03] AI-Assisted Image & Video Generation
[04] Custom Pipeline Integration

→ The best content doesn't just capture attention. It earns it — by being genuinely extraordinary.

Creative Engineering

I build bespoke technical systems that make the impossible possible — from custom interactive installations to AI-powered creative tools.

Bespoke Systems

Designing and building custom technical solutions for creative challenges that off-the-shelf tools simply can't solve.

[01] Custom Software Architecture
[02] Hardware / Software Integration
[03] Interactive Sensor & Input Systems
[04] Creative Tools & Internal Platforms

Virtual Production

Leveraging realtime engines and LED volumes to merge physical and digital filmmaking — reducing cost without compromising vision.

[01] LED Volume Design & Operation
[02] Camera Tracking & Integration
[03] In-Camera VFX Supervision
[04] On-Set Technical Direction

Unreal Engine / Godot

Developing realtime 3D applications, interactive experiences, and game-engine-powered visuals for entertainment and live production.

[01] Realtime Environment Development
[02] Blueprint & GDScript Logic
[03] nDisplay & Multi-Screen Setups
[04] Interactive Game & Experience Build

AI & TouchDesigner

Harnessing AI tools and node-based visual programming to generate dynamic, data-driven, and generative creative systems.

[01] TouchDesigner Visual Systems
[02] AI Model Integration & Fine-Tuning
[03] Generative & Reactive Installations
[04] OSC / DMX / MIDI Protocol Bridging

→ Technology is only as powerful as the creative vision driving it. I sit at that intersection by design.

One collaborator.
Every dimension of the work.